X marks the spot - Waxmag is Western Australia’s brand new outdoor and extreme sports magazine. Dedicated to keeping all of WA’s outdoor enthusiasts informed and entertained. It is more than just a sports magazine however - it’s a lifestyle. Well conceived, researched, written and designed by an award winning team to appeal to all of WA’s alfresco aficionados – from the diehard enthusiast to the have a go hero. From the weekend warrior to the outward bound family. From the teenage grommet to the battle scarred partisan.

Each issue we will passionately present to you our regular intelligent features which will be savvy, instructional and inspiring as well as bringing you the outstanding, the amazing, the geeky and the downright “out there”.

The magazine... [ whole thing in a nutshell]

People in countries that aren't Australia: Waxmag will be available free and online and fully searchable by the world's internet population.
People who are looking to move to Perth: Promoting the best of WA to anyone wanting to find out more about our lifestyles.
East coast dwellers: Available both online to everyone and as hard copies in various outlets from Darwin to Melbourne.
Spectators: The magazine will be available free at select events across WA encouraging spectators to read up on the rest of the outdoor scene.

Distribution

Quantity: 10,000
Frequency: 4 issues per year (Spring, Summer, Autumn, Winter)
Readership: TBA
Circulation: Youth hostels, clubs and gyms, organised events, leisure centres, universities, libraries, tourism outlets, digitally available on line, selected retailers, newsagents.

Benefits of Advertising in Waxmag

• Reach your target audience directly through the pages of Waxmag. You’ve zeroed in on a market niche that is probably already interested in the type of product or service you’re offering, not only are you reaching your audience you are also reaching the right age and gender.

• Creatively designed with glossy adverts and special advert positioning if required – we give great scope, trend setting, eye catching, maximum visibility.

48% of 18-54 year olds trust magazine advertising - the highest rated amongst all media. Magazines rank #1 out of 16 medias for consumers having a positive and credible impression of advertising and #2 only to video games for consumers enjoying the content at the time they saw the advertisement.*

• Effectiveness & Awareness – a powerful tool in driving sales and creating brand awareness. Research by the UK’s PPA (2008) found reader’s exposure to a magazine campaign will increase a product’s sales revenue by 11.6% (from 10% non exposed) to 21.6% (exposed). The study found that short term, every pound spent on magazine advertising led to 1.79 in sales.

• People who buy the magazine are more likely to have disposable income and splurge/indulge on what it is they come across.

Australian's love magazines... Australian consumers continue to spend over $790 million a year on Australian magazines. Of the 161 audited consumer magazines, Australians buy 150 million each year making it a significant consumer market. That's 5 copies sold every second.**

• High reach prospective and long shelf life.

Facts:

If the advent of the Internet has left you doubting print advertising's potential to reach your prospective consumers, think again. While Internet advertisements are accessible to huge numbers of readers, that doesn't mean these readers are interested in the product or service being offered. Advertising in a target-specific magazine that is read by a specialised demographic of consumers can help you realise your company's potential.

On average, more than half of all readers take action on magazine advertisments or have a more favourable opinion about the advertiser because of magazine advertising***.

With a vast number of magazine titles published (over 50,000 in Europe and counting), there’s no denying that magazines are one of the most widely distributed forms of media. When you consider that these magazines reach an average of over 70% of Australians, that’s a huge potential customer base for any brand. Add in the fact that on average, adults read magazines for 88 minutes a week****, it’s clear that your brand can spend a large amount of time with your customer.

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***Base: Top quintile of usage for each medium indexed to adults 18+ ** Statistics: Marketing Evolution *Source: ABC 12 months to June 13 ****Source: National Readership Survey, UK, Dec 08